How to use your blog to grow your email list and social network communities

use your blog to grow your email list and social network communitie

Learn How to use your blog to grow your email list and social network communities

What does a developer of WordPress websites need to do to use your blog to grow your email list and social network communities? First he or she starts with a COMMUNICATION CALENDAR. This could be as simple as creating a Google Calendar. On that calendar plan the key days of the month when you are going to send your email blast. On the listing write a title to remind you of what that blast is to be about. Next, you want to schedule the release of an blog post associated with your email blast topic. For each email blast try to create at least five related blog posts.

When you have your Communication Calendar completed, begin the process of writing your blog content. Don’t know what to write? Use Hubspot’s Blog Topic Generator or to help spur your creative juices. Start writing your blog. If you don’t want to go into your WordPress first, just open a text editor and begin with a question.

The goal to grow your email list and social network communities is accomplished when you religiously follow your Communications Plan and support it with your blog posts. If you are like me, your day gets busy with “other things.” Thus, having your calendar printed and pasted on your wall or bulletin board so that it is ever in your view helps keep you on schedule. When you publish your blog post, use’s “hootlet” browser plugin to pop open your Hootsuite list of social media communities (Twitter, Facebook, Linkedin, etc) to send a tweet to your communities.

The key to maximizing the growth of your email list is to always show a JOIN OUR MAIL LIST link on your blog posts. The key to maximizing the growth of your social media communities is to always include FOLLOW ME ON TWITTER, LIKE MY FACEBOOK PAGE on your EMAIL blasts and your blog posts. This will increase your internet footprint incredibly.

A good plugin to use is called WP-STATISTICS. This will keep you informed of the number of unique visitors and page views in your WordPress dashboard but it will also show you a stat counter on each page and post. This way you can keep up with the growth and success of your online marketing. Another great tool to add to your WordPress is WP HootSuite Dashboard which will allow you to track social media posts, retweets and direct messages to you from your followers.

Together, these tools and tips can help you to use your blog to grow your email list and social network communities! If you need help contact us.

Best Practices for Blog Titles, Fonts, and Images

best practices for blog titles, fonts, and images

Do You use Best practices for blog titles, font, and images?

What are the best practices for blog titles, font, and images?
When working with WordPress, you have the ability to write your content the way it needs to be written for the very best SEO. Below I outline what you can expect as best practices for blot titles, font, and images.

What are the best practices for your blog titles?
SEO ready content will follow this format:

Your page name will be your keyword phrase: About my web design results
Your page url (slug) will also be your keyword phrase: about-my-web-design-results
Your Blog title should use your keyword: Learn About My Web Design Results!
Your First sentence of the first paragraph should restate your keyword: I invite you to learn about my web design results!
Your First paragraph should utilize your keyword: When thinking about building a website, you must think about results. A website either works or it doesn’t work. Learn about my web design results by clicking this link.
Your header image should use an alt statement restating your keyword: alt=”about my web design results”
Your content on the page should use the keyword at least 3 -4 times either as sub titles or additional image alt statements.

What is the best practices for choosing your blog font?
I recommend using and picking the type of font you want to see on your blog. You can add the new Google font placing the main link code in your header.php and the css description in your css. Within WordPress it is always best practice to use a child-theme for any theme you are using. If you are using Google fonts, you should download the header.php from the main theme to your desktop and upload it to your child-theme. This way you can quickly edit both your header.php and css style.css through your wp-admin editor.

What is the best practices for images?
Never use raw, super large images. They take too long to download. Always optimize your image to the lowest possible quality.

For example, using an 1800px x 400px main image to be a full width image on your front page. a .png would be a 88mb file whereas a .jpg would be about 27mb. The .jpg will download 4 times faster than the .png. because of the smaller size. Where do you get legal images to use on your website? You can create original images using Photoshop or other graphics tool. You can use a camera or Iphone to shoot your images. You can use for royalty-free licensed images to avoid copyright infringement.

When working with other images on the blog, imbed them from your media directory and set them to either align right or left to allow the text to wrap around the photo. When using best practices for images always review their positioning on the screen to insure there are no overlapping text or misalignment issues. If you need help integrating the best practices for blog titles, font, and images, contact our office.

Best Practices for blog set-up and design

best practices for blog titles, fonts, and images

Best practices for blog set-up and design

What are the best practices for blog set-up and design? While there are many tools to choose from for blogging, the absolute best choice is WordPress. Why? Because WordPress is a blog tool. However, it is far more than a blog tool.Because of its extensible design, it allows full creative design and functional design to meet the need of your blog.

Inside WordPress you have the ability to work with or without code. With WordPress you have the extra ability of creating your blog content on your smart phone. For example, I open WordPress on my Iphone, I tap into a given website, I add a post title and then open the empty page.Using SIRI, I can speak my blog content directly into my WordPress site. While SIRI is not perfect, it gets “most” of the words right. This means, I have just a little editing to do to finish my blog post. On a Mac environment, I can open MARS EDIT application and tap into any of my 100 WordPress blogs instantly. I can add, edit and delete posts remotely from any WordPress site.

It stands to reason that if you are looking for a great blogging tool and want to follow the best practices for blog set-up and design, look no further than WordPress.

You have two choices when following best practices for blog set-up and design:
For personal blogs use For professional business or nonprofit blogs, use WordPress hosted on a WordPress optimized host to build your blog. If you don’t know how to integrate these best practices for blog set-up and design, give us a call.

An Introduction To Google’s Algorithm Updates

According to Jeremy Walker’s article “An Introduction To Google’s Algorithm Updates” posted in MediaPostPublications by Jeremy Walker, Monday, Sept. 15, 2014, he outlined a very useable definition of the major Google updates that every web developer and user should be aware of.

He said “You’ve probably heard of Penguin, Panda and Hummingbird, and maybe even dropped those terms on unsuspecting friends at a party. But unless you’re a seasoned SEO professional, you’re likely not familiar with the key details of Google’s numerous algorithm updates.”

He has provided a quick primer on the most notable algorithm updates of the past five years and why they’re significant to marketers. The lesson, as always, is that SEO is constantly evolving. That is something you can be assured of. Look through the snap shot below and give your webmaster a call if you feel Google has pushed your site out of site.

Here’s s snap shot of his definitions.

1) Panda (26 updates) – Launched Feb. 23, 2011

Panda targets massive amounts of original, low quality content or sites with thin content (automatically denerated, scraped content or doorway pages.

Get the full story here:

2) Penguin(5 updates) – Launched April 24, 2012

Penguin targeted sites using SEO techniques that violated Google’s quality guidelines. This included keyword stuffing (overloading of keywords or phone numbers), link schemes (buying or selling links, unnatural links and forum comments with signature links) and other methods of gaming the system to improve search rankings.

Get the full story here:

3) Knowledge Graph (2 updates) – Launched May 16, 2012

“Things, not strings,” is how Google describes the Knowledge Graph, an instantly returned element that gets strong prominence on the search results page. The premise is that words represent things and search results should provide better information than simple links to pages.
Google pulls this content from numerous sources, including Google Plus, so it’s good to have a completed G+ account profile that includes recent posts and reviews.

Get the full story here:

4) Hummingbird – Launched Aug. 20, 2013

Hummingbird is a relatively new search algorithm. One of these areas is “conversational search,” which includes searches phrased as questions (and spoken searches) and incorporates previous queries and natural language processing.

Get the full story here:

5) Pigeon– Launched July 24, 2014

Google’s most recent update had a major impact on local search results. Following Google’s current less-explicit approach to updates, this change also favors directory sites and puts more emphasis on local businesses than local brands.

Get the full story here:

As he states in his article, “There is rarely a dull moment in the world of Google’s algorithm. A big change has either just happened or is on the way. Understanding the major implications is critical to search performance, but the bottom line is to know Google’s rules and to play by them.”

WordCamp.TV – Using Ajax with WordPress

Backbone.js and Underscore.js are exciting additions that allow more scalable Javascript creation, both on the front and back end of the system. Along with these great tools came some other, smaller utilities and helpers that make the life of a WordPress Javascript developer just a bit easier.

So let’s explore just some of the hidden wonders in the wp object: wp.ajax, wp.template, wp.shortcode, and wp.html

Understand WordPress 4.0

Version 4.0 of WordPress, named “Benny” in honor of jazz clarinetist and bandleader Benny Goodman, is available for download or update in your WordPress dashboard.

Working with embeds has never been easier

Paste in a YouTube URL on a new line, and watch it magically become an embedded video. Now try it with a tweet. Oh yeah — embedding has become a visual experience. The editor shows a true preview of your embedded content, saving you time and giving you confidence.

We’ve expanded the services supported by default, too — you can embed videos from CollegeHumor, playlists from YouTube, and talks from TED. Check out all of the embeds that WordPress supports.

Focus on your content

Writing and editing is smoother and more immersive with an editor that expands to fit your content as you write, and keeps the formatting tools available at all times.

Adding plugins to change functionality within your WordPress

There are more than 30,000 free and open source plugins in the WordPress plugin directory. WordPress 4.0 makes it easier to find the right one for your needs, with new metrics, improved search, and a more visual browsing experience.

A smoother media editing experience = Improved visual editing

The updated visual editor has improved speed, accessibility, and mobile support. You can paste into the visual editor from your word processor without wasting time to clean up messy styling. (Yeah, we’re talking about you, Microsoft Word.)

Edit images easily

With quicker access to crop and rotation tools, it’s now much easier to edit your images while editing posts. You can also scale images directly in the editor to find just the right fit.

Drag and drop your images

Uploading your images is easier than ever. Just grab them from your desktop and drop them in the editor.
Galleries display a beautiful grid of images right in the editor, just like they do in your published post.
Do more with audio and video


(* Source: )

Fresh Eyes for better results

Is it time to have fresh eyes look at your website, now that no one reads anymore?

How do you increase your results and sharpen your site’s message? Because you’re so close to your website and the industry you’ve chosen, you could begin to lose touch with a layman’s perspective and begin to drift from the message you set out to impart when you started your business.

It is time for FRESH EYES to give you a new perspective!

Included in Each FRESH EYES Report…

A full website review from a fresh set of eyes that knows how to make your site work for you.

Product and message suggestions to tune your marketing efforts, and increase conversions.

Any obvious flaws that you’re currently not seeing and suggestions for correcting them.

Design suggestions that could help improve even boost your business as well as a quote for any custom work which might need to be done in order to achieve those suggestions. You walk away knowing exactly what it will cost if you decide to pursue it.

General marketing suggestions that take advantage of our years of experience helping various businesses succeed in a variety of industries.

Recommendations on how to better utilize WordPress for your business or non-profit website.


Shortcode Problem – Easy Fix

If you are like me, when you try something but it just doesn’t work, you get frustrated! Right?
Well working with WordPress shortcode should not be dysfunctional, but things happen with even with the best of the best.
A shortcode glitch was discovered and it reared its ugly head as I was putting the finishing touches on a client website.


The shortcode’s output suddenly started showing up at the top of the page! I had placed the shortcode under the header text and first paragrah. Yet the display resulted putting the shortcoded form above the header text. Even when I moved it below a row of call to action buttons designed to show beneath the shortcode it still appeared above the header text. This is when I call for help. My WordPress goto buddy in Denver pointed me to this fix.

THE ISSUE: ob_start();

function your_shortcode() {
//fancy code goes here aka functionality of shortcode
return ob_get_clean();


Adding the code snippet to the function.php did the trick and put the shortcode where it was supposed to be.

text or call 214 736-4093 for affordable WordPress design and development in Texas




WP-SiteMaker’s owner, Ken Freeman, cut his teeth with radio broadcasting. Thus, part of his passion is educating/teaching through podcasting. This podcast is designed for internet website owners. Businesses large and small, non-profits large and small, individuals and other can benefit from his twenty years plus work in Internet based website design, development and hosting.

Subscribe at Engaging to Connect on

Why you need a webmaster and where to find one

Ken Freeman shares why you need a webmaster and where to find one!


The problem:

Many say, “you don’t need a webmaster!” “create it yourself”

What they don’t tell you is that what is free is not free once you have to pay for the hosting.
Further, you are stuck with their themes. You can’t change them completely like you want them. You can’t modify them.
You can’t expand them. What starts out sounding too good to be true most often is not true.

The solution:

You need a webmaster who can bring to the table:
A knowledge and expertise and experience of building and customizing sites for years.
A background understanding of presentation and storytelling.
A trained ability to write compelling and engaging copy.
A person who has at their fingertips the right software to create/manage/change any part of the site.
A person who has the back up of other trained technicians to give a broader level of support.

Listen to the 15 minute Engaging-To-Connect BlogTalkRadio Show Ken Freeman broadcast recently.