Learn How to use your blog to grow your email list and social network communities
What does a developer of WordPress websites need to do to use your blog to grow your email list and social network communities? First he or she starts with a COMMUNICATION CALENDAR. This could be as simple as creating a Google Calendar. On that calendar plan the key days of the month when you are going to send your email blast. On the listing write a title to remind you of what that blast is to be about. Next, you want to schedule the release of an blog post associated with your email blast topic. For each email blast try to create at least five related blog posts.
When you have your Communication Calendar completed, begin the process of writing your blog content. Don’t know what to write? Use Hubspot’s Blog Topic Generator or to help spur your creative juices. Start writing your blog. If you don’t want to go into your WordPress first, just open a text editor and begin with a question.
The goal to grow your email list and social network communities is accomplished when you religiously follow your Communications Plan and support it with your blog posts. If you are like me, your day gets busy with “other things.” Thus, having your calendar printed and pasted on your wall or bulletin board so that it is ever in your view helps keep you on schedule. When you publish your blog post, use HootSuite.com’s “hootlet” browser plugin to pop open your Hootsuite list of social media communities (Twitter, Facebook, Linkedin, etc) to send a tweet to your communities.
The key to maximizing the growth of your email list is to always show a JOIN OUR MAIL LIST link on your blog posts. The key to maximizing the growth of your social media communities is to always include FOLLOW ME ON TWITTER, LIKE MY FACEBOOK PAGE on your EMAIL blasts and your blog posts. This will increase your internet footprint incredibly.
A good plugin to use is called WP-STATISTICS. This will keep you informed of the number of unique visitors and page views in your WordPress dashboard but it will also show you a stat counter on each page and post. This way you can keep up with the growth and success of your online marketing. Another great tool to add to your WordPress is WP HootSuite Dashboard which will allow you to track social media posts, retweets and direct messages to you from your followers.
Together, these tools and tips can help you to use your blog to grow your email list and social network communities! If you need help contact us.